READi Design Lab

Created by L’École de design Nantes Atlantique in March 2011, READi Design Lab is an innovative experimental platform geared toward helping shape and guide the sectors of education, business (SMEs and corporations) and research around use-driven innovation development.
Direction: Grégoire Cliquet

READi Laboratory Director and Course Leader of Interactive Design: Grégoire Cliquet

Delving into the ties that bind interaction and information systems

As part of the growing digital and information technology spurt that we experience on a daily basis, the READi Design Lab takes a closer look at:

  • The cross-breeding and functionality among objects, environments and information systems through research on “Tangible Interfaces.”
  • The relationship to both the body and its movements within the “Virtual/Augmented/Mixed & Design Reality” Master’s program.
  • The skill-building that arises from offering inventive displays of representation and interaction that account for large quantities of moving-target data (Information Design).


These READi research activities form the basis for three Master’s programs: Tangible Interfaces, Virtual Reality & Design and Information Design which together form the "Digital Culture" program.
The Design Lab also runs a dual Master’s degree in Virtual Engineering and Innovation (IVI), organized in conjunction with Laval-based Arts et Métiers ParisTech for students in Virtual Reality. It has also jointly developed a program with Télécom Bretagne and l’Université de Nantes that brings together student designers and student engineers in interactive service design (connected objects). This program allows students to simultaneously prepare the university-level degree “DESSiiN” (Design of Innovative Interactive Services) in addition to their design degree.
Students and staff on the master’s programs are involved in Design Lab activities in an iterative approach to innovation which articulates the various phases of experimentation, assessment and improvement of projects.



All the research work conducted by the READi Design Lab deals with the hybridization of physical and virtual worlds.

Through the virtualization of objects with an increasingly service-oriented dimension.
Through the materialization of digital via physical interfaces and “connected” artefacts or the design of immersive environments for virtual reality.

Method: an exploratory and iterative approach

The READi Design Lab uses an iterative approach based on continual experimentation (“READiMade”), assessment and improvement of applications and services. Experimentation and research are carried out through different types of partnership (companies, institutions, local authorities, associations, academics).

The questions and proposals give rise to innovation-friendly design projects and the dissemination of knowledge and expertise in the professional and academic world.

Research projects

 IDEA (Immersive Data Exploration and Analysis): in partnership with Polytech, LINA and IRCCyN. “Immersive and interactive data visualisation”. The aim of IDEA is to handle the interactive exploration of large amounts of data in the form of a “feasibility demonstrator” via HMD-type devices (Head Mounted Display). The project will (amongst other things) look at a corpus of data from the field of astrophysics (ANR project episteme).
AmbiDys (dyslexia and automatic language processing): in partnership with LINA/TaL.

The “AmbiDys” project deals with the digital processing of textual ambiguities in the context of dyslexia. The READi Design Lab is responsible for designing and developing interactions for touch-screen tablets that enable greater fluency in "assisted reading”.

A design-led research chair on Connected Environments

The READi Design Lab has partnered up with the Sustainable Cities Design Lab for a research program on Connected Environments, L’École de design Nantes Atlantique’s first research chair, supported by Banque Populaire Atlantique and the French company LIPPI and launched in June 2014 for a 3-year period.

The research carried out by the READi Design Lab in the context of this Research Chair is structured around questions related to designing connected objects and user experience. Our basic premise is to consider a connected environment as the sum of the connected objects of which it is composed. We are therefore moving away from the idea of the “automatic” city imagined by “Smart Cities” to get closer to the user. We aim to define the basis for designing these specific artefacts which combine methods for product design with service-specific methods. To begin with, we are focusing on the augmentation of existing objects. “TranspoZ” is an ideation tool designed and produced as part of this research chair which enables us to facilitate this augmentation using intermediate representations. TransPoz was the subject of a presentation by Grégoire Cliquet (director of the READi Design Lab) at JAIST (Japan Advanced Institute of Science and Technology) in March 2016 at a seminar entitled “Designing the internet of Things for People”.

In terms of user experience, Connected Environments allow us to create design methods for IT applications based on increasingly specific knowledge of the user context. A “tailor-made” service which uses the cross-referencing of environmental data, physiological and declared data to adapt its content and functionalities to the user’s current situation. The READi Design Lab transforms “generic” applications into “personalized” applications through real-time analysis of environmental and physiological factors.

If you wish to develop a partnership with the READi Design Lab, please contact the Business Strategy Department.