Your periods are beautiful
The social stigma associated with periods is a major issue in India.
In some societies such as India, the subject of periods remains taboo and is not openly discussed. Many women cannot afford sanitary towels and have very poor hygiene habits, which can lead to discrimination and a lack of self-esteem.
The project, in partnership with the Whisper brand (Procter and Gamble) and Indian artists, aims to ensure that, by using humour and surprise, women are no longer ashamed of their periods. The product is a form of sanitary towel, which - thanks to its qualities of capillary action and absorption on certain areas of the paper that are compressed to various degrees - reveals an imprinted design after use. Each sanitary towel is sold individually in an original package, which can also then be used to wrap up the used sanitary towel.
The partnership with an international company provides access to an existing distribution network.
This project is exhibited at Hangar 32 at “Design l’Expo”, from 28th November 2014 to 25th January 2015.