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Mapping for a fashion show

#interaction design #programs #scenography

Discover the video of the workshop "Mapping for a fashion show"

Under the guidance of Nicolas Barreau (spatial designer), Nicolas Kiené (interaction designer), Frédérique Letourneux (sociologist) and Sue Alouche (Brand Creativity), 3rd year students in Interaction Design and Spatial Design / Scenography took part in this workshop with the following objectives:

• design a fashion show for a brand (or creator) using mapping technique in the set design in a practical and relevant way;
• design the overall look of the fashion show, but also stage a specific moment of the catwalk show (designing the universe, volumes, colors, materials, still or animated graphics, the models’ routes, the choreography, etc.);
• think about the role of audio and digital technology for part of the show;
• consider the graphic design and artwork associated with the brand;
• think about the spectator’s experience.

The students worked in teams on the following subjects:

• Comme des garçons // avant-garde catch-all Japanese contemporary art
• Moschino // Pop Art quirky appropriation Italian colorblock
• Jean-Charles de Castelbajac // Andy Warhol Frenchie eternal child of fashion
• Martin Margelia // Founder of fashion upcycling / icon of the Belgian movement
• Bernhard Wilhelm // ARTY ARTY / When fashion meets underground music / brutal artisanal
• Walter Binremdock // Transgender androgyny punk and Belgian
• Pierre Balmain // Future bling-bling French for the Americans / lauded by Beyoncé
• Apc // How to stay classic but still be “in”
• Lacoste // How sporty bad taste can become an essential item in every wardrobe/bestiary

Each group of students presented its project by means of an interactive scale model and an instructional demo video.

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