What options exist to facilitate communication in a multilingual city such as Shanghai with its 23 million residents and a reputation for being one of the most cosmopolitan cities across the globe? To foster exchange in a multicultural setting, What’s That pulls from everyday scenarios for its interactive language-learning tool. The mobile application enhances language-learning by bringing community members closer together with speakers through day-to-day situations.
What’s That is one of 15 projects on display at Design(s), l’expo 2012.