Developing trust in the hospital environment in China
At their busiest times, hospitals in China, as the only places suitable for delivering medical care there, are similar to airports. Relationships between patients and healthcare workers suffer from a lack of communication and confidence.
Thanks to sensitive and empathic communication (a concept called Healthcare Environmental Design), the hospital environment will be made less inaccessible and more comprehensible for patients, so that they can feel more confident.
The primary aim of the signs is to improve the patient experience by offering a simple prioritisation and orientation system for easy navigation within the complex space. With patients and visitors often frustrated or anxious, a tracking and guidance system must be offered so that they can move around with absolute confidence, along with a visual language associated with feelings and emotions. In Chinese culture, health and trust are closely linked to a sense of peace and harmony with nature. The curved shapes and random arrangement provide a scrolling readout of information which evokes nature – something the Chinese are very fond of.
This project is exhibited at Hangar 32 at “Design l’Expo”, from 28th November 2014 to 25th January 2015.