DESIGN FOR CREATIVE INNOVATION*

* Design pour une innovation créative

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Smile in the light

#apprenticeship #design innovation management #design management

// Ophélie Jaret

Smile in the light is an interactive game to be played on tram platforms.

The night users can play all together.

The game reduces the anxiety caused by the long wait.

Watch the project full video

Have you ever felt like whistling, playing or moving while waiting for the metro or bus at night? The wait can be long and stressful. On average, public transport users in Nantes wait for 20 minutes at tram stops. Ophélie thought about this problem. She created Smile in the light: interactive games on platforms which create social interaction at night. Arcade games are projected onto the ground using two video projectors and the users play thanks to webcams which detect their silhouettes. By encouraging players at one stop to play with the people opposite, this project stimulates social interaction, team spirit and relaxation. Everyone goes home… with a smile on their face!

" Doing a Master’s apprenticeship program is often the sign of many changes for students and adapting to a new city is one of them. When Ophélie announced she was leaving for Grenoble, her family and friends were worried because of the city’s reputation. As a Designer, Ophélie decided that she could change this situation and improve the perception of the city which, after carrying out studies in the field, proved to be widespread. Using her personal questioning, combined with rigorous method and objectivity, Ophélie was able to identify the needs of her contemporaries. Smiling and open-minded, she wanted to design a product in line with her life philosophy: the projects developed under the banner of Nudge Design fit the bill perfectly. Smile in the Light occupies users during waiting times which aren’t always very comfortable. The fact of being able to play on your own or with others allows people to start conversations in a relaxed and straightforward way and encourages social interaction. Ophélie has worked hard setting up a network of actors and involving them in her project: she has managed to persuade a team of Developers to help her produce a prototype for the City of Grenoble which is very interested in the project. The project is currently under development. "


Marion Moussu
MDes design & Innovation Management in apprenticeship Course Leader

This project is selected for Design L’Expo 2019 and will be exhibited from December 19th 2019 to March 1st 2020 at la Cale 2 Créateurs.

Designer(s)

2019 – present
UX/UI Designer (part of work-study program), Design Lab at Schneider Electric, Grenoble

MDes Design and Innovation Management in apprenticeship, L’École de design Nantes Atlantique

Thesis on happiness in society

2014-2017
BDes Interaction Design, L’École de design Nantes Atlantique

Reference
Daniel Iregui, Quebec-based artist and his interactive cube “Control No Control”

Motto
Love people. Use things. The opposite never works. ” Joshua Fields Millburn & Ryan Nicodemus

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