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// Auriane Denis-Le Quellec

Discover the video of the "Simul’Agri" project

With this serious game, farming data is made available in the form of services. The farmer thus obtains real-time feedback on his farming activities. He is able to consider the best ways of developing his activity and understand the impact of his decisions on his farm. Finally, he is able to talk to other farmers about his practices, decisions, difficulties and results to help manage his farm more efficiently.

“The Internet of Things and related technologies allow the optimisation of farming while adopting a sustainable approach to agriculture. In addition to this strong trend, Auriane examines the use of expert systems and decision-making tools in the agricultural sector. Often reserved for industry or services, these systems can be of benefit to an increasingly complex and competitive farm sector by minimising technical costs while ensuring the farmer’s well-being. Auriane, a graphic designer, paid special attention to the platform’s accessibility and the interactions which she endeavoured to make as simple as possible. The application is therefore very quick and easy to master. Besides the simulations, the system can put you in contact with specialized advisors. Finally, Auriane also wanted the application to help combat the problem of farmers’ isolation;the data can be shared and the farmers can therefore share the difficulties encountered with the community and discuss them or find solutions together.”

Grégoire Cliquet, Director of the READi Design Lab
Arnaud Le Roi, Pedagogical coordinator for Digital culture
Laurent Neyssensas, Assistant Director of the READi Design Lab


Auriane Denis-Le Quellec

Auriane did a bachelor’s degree in graphic design before going on to study user experience design and data visualization on the Information Design master’s program.
She applies user experience design to interfaces in order to come up with innovative and ergonomic tools. She dedicated her final internship to working on the uniformity and ergonomics of CRM (customer relation management) interfaces for the future software of French company PROGINOV.
For Auriane, by using Maslow’s approach to identify human needs, designers have a better understanding of their objectives when designing interfaces.

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