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Michèle

#events #exhibition #information design

// Emmanuelle Bories

Discover the project "Michèle"

Michèle brings a whole new meaning to the role of the shop window in the act of purchasing. It’s a smartphone application which gives you a genuine connected storefront in your pocket: a creative and relevant response to the hybridization of physical and virtual buying habits. There is a wealth of service applications which can be personalized to create a privileged and logical business relationship that complements the customer’s activity on social networks.

“In the age of digital technology and e-commerce, stores are undergoing tremendous change. Emmanuelle brings a whole new meaning to the role of the shop window in the act of purchasing.
The application Michèle is about to give you a connected storefront in your pocket. It is an innovative project which meets consumer expectations in the web 2.0 market and corresponds to ROPO, the new trend in buying behavior where customers research online and purchase offline. Using the omnichannel approach of the shop window is a creative and relevant response to the hybridization of physical and virtual buying habits.There is a wealth of service applications which can be personalized. They are inspired by the desire to bring back the idea of a privileged relationship in today’s context of commercial relationships via social networks.”

Grégoire Cliquet, Director - READi Design Lab

Arnaud Le Roi, Master Program Course Leader – Digital culture

Laurent Neyssensas, Assistant Director - READi Design Lab

Designer(s)

Emmanuelle Bories

After completing a bachelor’s degree in interaction design, Emmanuelle went on to specialize in Information Design for her MDes. She carried out her final internship at Upperquad, a digital design studio based in San Francisco in the US run by Phil Ruppanner. When she’s working, she doesn’t limit herself to a particular vision or trend but adapts her inspiration to each project. Emmanuelle considers that a good designer is open-minded and inquisitive.

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