Insomnia - an adult nightmare by Martin Dumas
According to INSERM, 15 to 20% of French people are affected by insomnia, 50% of these have a severe form. France also remains the leading consumer of sleeping pills. Faced with this major public health issue, Martin designed a campaign informing people of natural remedies for insomnia.
It is intended for a target audience of 20- to 40-year-olds and sets out its message in 7 videos: homeopathy, acupuncture, hypnosis and meditation are among the methods proposed. The hand-made illustrations have clear, saturated colours in the Pop Art style. The comic book universe attracts and holds the attention. The style is intriguing and offbeat, so as to shake up old habits and awaken new ones.