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Gozar e Cuidar

#brazil studio #saõ paulo #events

// Timothé Gourdin

Gozar e cuidar is a website offering information and prevention tools.

The project is also a wide prevention campaign.

The campaign is deployed via different medias.

Watch the project full video

In Brazil, the risk of contracting HIV for a man who has sex with men is 6.4%. To help combat this risk, Brazil has adopted an effective and free sexual prevention policy. Timothé had the idea of creating a website called Gozar e Cuidar, which would be run by the Reference and Treatment Center for STIs and AIDS in São Paulo. Informing people about the HIV virus, its causes, consequences and prevention tools, it features an interactive map of key locations related to the subject. A large-scale communication campaign, rolled out in nightclubs and at the carnival, also conveys the same message: “Have fun, but stay safe”.

Brazil was one of the first countries to provide access to IVH screening and prevention. In addition, São Paulo has one of the biggest LGBTQI+ communities in the world. However, this community’s exposure to the AIDS virus remains extremely high. Gozar e cuidar is aimed more specifically at young men in sexual relationships with other men who have a 30% higher chance of catching the virus. Gozar e cuidar is intended to be a real prevention campaign. The target audience is informed via deployment at several levels and using different media on a phased basis. […] Using hard hitting messages and striking graphics, the campaign stands out and catches the eye in order to reach its public by targeting the networks and places they frequent. Timothé first studied a wider audience before concentrating specifically on a segment of this population. He also carried out an effective innovation watch on existing campaigns to ensure his position as a veritable prevention facilitator. A good understanding of uses and user profiles enabled him to adapt the tone and rollout of the campaign in a precise and targeted way. "

Benjamin Gagneux
MDes Transcultural Design Coordinator – Brazil Studio

This project is selected for Design L’Expo 2019 and will be exhibited from December 19th 2019 to March 1st 2020 at la Cale 2 Créateurs.

 

Designer(s)

2019
End of studies internship, Modem Studio - graphic design studio – Berlin, Germany

MDes Transcultural Design / Brazil Studio - L’École de design Nantes Atlantique, São Paulo, Brazil

Thesis on the issue of preventing HIV/AIDS in men who have sex with men in Brazil

2014-2017
BDes Graphic Design, L’École de design Nantes Atlantique

Motto
“People ignore design which ignores people”. Frank Chimero

 

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