Context
In its latest recommendations, the FAO (Food and Agriculture Organization of the United Nations) recommends consuming legumes as a protein source instead of animal meat. This shift questions both our representations of food and the French culinary heritage.
Positioning
The mogette is a pulse (white bean) from Vendée (within the Pays de la Loire Region).
This project involves developing this product through a new interpretation and a new mode of consumption.
Project
Ventrachoux is an original mogette cream that is also spreadable.
It is presented in a packaging that seeks a compromise between «heritage» and contemporary expression?