Building workers’ uniform
The work uniform designed on the basis of a traditional costume helps make labor more free-flowing and improves the security and organization of building sites in China thanks to an identification system in a see-through pocket for the ID card and hi-vis strips to indicate the worker’s level of qualification and company. Building Workers’ Uniform meets the daily needs of building workers: it can be transformed into a storage bag ready to go to another building site or for their annual leave.
“Shanghai is a city that is continuously renewing itself, full of construction sites. The workers are equipped by the construction companies and often have the same equipment on several different sites. Far from their families, they have few possessions and never change out of their work clothes. Chinese companies […] work day and night with a huge number of workers. Their habits are specific to China: their perception of uniforms is very different from our own. The speed of construction work, the large number of workers and the multicultural nature of the teams who come from all over China requires a particular organization. Paul worked on designing work clothes for a better organization of teams with an ergonomic design that facilitates the worker’s daily life. As a graphic designer, Paul created strong visual codes while at the same time incorporating elements of fashion design and product design. He brought modernity to the aesthetics of the worker’s world. […] Paul went and talked to many workmen on building sites to collect user experiences. […] He produced several prototypes that were tested in the field, with direct feedback from the workmen: a truly human experience.”
China Studio Course leader
Paul did his BDes in graphic design, completed by an internship at Mazarine Digital in Paris. He then followed the China Studio Transcultural Design MDes program with internships in Shanghai at Neocha, a creative agency where he was responsible for creative projects, then at Wieden + Kennedy, an advertising agency, as artistic manager. His work is inspired by the exacting standards, rigorous aesthetics and versatility of director Romain Gavras but also by Michelangelo Greco, an Italian graphic designer who pays particular attention to the visual identity of his work.
He is currently employed as a Brand Designer in the agency where he completed his final internship in Shanghai.