#voxdesign: a teasing campaign
A teasing campaign launched on 29 October 2015, #voxdesign publicises the exhibition to be held at Cale 2 Créateurs on the île de Nantes between 28 November 2015 and 20 January 2016. The teasing is done on social networks such as Instagram, Twitter and Facebook, all of which are used both by students at the school and future students. This highly visual campaign highlights the upcoming event by bringing the target audience of the exhibition closer to the school and its environment: Nantes, the île de Nantes, the school buildings, the educational leaders… With a traditional or staggered approach, the campaign appeals to the target audience. The #voxdesign hashtag used aims to be the motto of this campaign which is disseminated by the school’s communications department and relayed progressively by the exhibition’s target visitors.
#voxdesign: a vote for the most innovative project
#voxdesign is also an opportunity for visitors to vote for the most innovative project they see at the exhibition at Cale 2 Créateurs! Each visitor can therefore contribute to nominating the winner by voting. All visitors are actually encouraged to come and visit the exhibition with a piece of scrap paper. This scrap paper, which serves as an entry ticket, is also used to vote. To this end, a voting table with ink stamps will enable visitors to make their choice and vote by placing their paper into an urn.
The design student who wins the most votes will be rewarded at the end of the exhibition. Their final project will be presented to the largest international design competitions by the school.
As a reminder, Design L’Expo is a selection of 19 final projects illustrating all of the master’s programs offered by the school. Please note that it will be possible to vote during the two months of the Design L’Expo exhibition at Cale 2 Créateurs.
From 28 November 2015 to 20 January 2016
Open from 12 noon to 6 pm on Wednesdays, Saturdays and Sundays
Free admission if you bring a piece of scrap paper.
Cale 2 Créateurs
Parc des Chantiers
Between the grue Titan jaune et the Carrousel des Mondes Marins (the yellow Titan crane and the Marine Worlds Carousel)