L’École de design Nantes Atlantique takes advantage of Montreal Digital Spring and the arrival of an important delegation from Nantes to officially inaugurate the Studio Montréal, the fourth international studio dedicated to design and entrepreneurship housed in the Centech building. The Studio Montréal was inaugurated by Emmanuelle Gaudemer, President of L’École de design Nantes Atlantique.
An original project combining design learning, entrepreneurship and international experience
In partnership with Centech, the tech accelerator of l’École de Technologie Supérieure (ÉTS), the top public engineering school in Montreal, the Studio Montréal has been piloting a program since September 2018 that immerses student designers from L’École de design in the forty or so startups of the first French-speaking incubator in North America.
For Richard Chenier, the director of Centech, “introducing design very early on in the innovation and business start-up process is a real game changer and encourages people to focus on the user and brand strategy. To achieve this, our collaboration with L’École de design is most precious.”
Students are enthusiastic about this strong professional emphasis program focused on innovation and entrepreneurship
20 design students joined the program in September 2018: the program is aimed at all profiles (interaction design, product design, interior design, graphic design, transport design, scenography). In light of student satisfaction, the program is being updated for September 2019 and will take 20 new students for an 18-month Design and Entrepreneurship MDes.
Doriane Caradeux, a student on the program explains: “We work on multi-disciplinary projects; it’s an opportunity to have a more global vision of design. The studio is located in the heart of the Centech building which gives us a privileged position amidst the startups and allows us to take part in projects in development with people from different backgrounds and professions. Very often we are the only designers. We therefore develop independence and responsibility in managing projects. It’s a really great experience that lets us discover several aspects of entrepreneurship and encourages us to project ourselves into the future creation of a startup.”
The first three semesters take place entirely in the Studio Montréal. Thanks to a program alternating work experience and lessons, the student designers will be immersed in the startups housed in Centech, the 8th best incubator in the world. Students will then have the chance to carry out their end of studies internship in Canada or anywhere else in the world.
Partners of the Studio Montréal won over by the collaboration
Educational coordinator for the Studio in Montreal since June 2018, Julie Le Ster has developed partnerships with the startups being incubated by Centech and with local companies in the design sector like the Toboggan Design Studio.
“Our company designs, manufactures and presents exhibitions for children. We worked with the students from L’École de design Nantes Atlantique’s Studio Montréal to develop new experiences intended for children and families. We were really impressed by the students’ professionalism, rigor, discipline and creativity. Their proposals were like a breath of fresh air, perfectly adapted to our constraints and needs.” explains Kurt Hibchen, an Industrial Designer at Toboggan Design.
May 28th 2019: official inauguration of the Studio Montréal at Centech
An important delegation made up of companies and economic and cultural institutions organized by Nantes Métropole and Nantes Saint-Nazaire Développement are taking part in the Montreal Digital Spring from May 25th to June 2nd 2019. The presence of the delegation from Nantes was the perfect excuse to officially inaugurate the Montreal Studio and publicize the original pedagogical model being deployed.
On Tuesday May 28th 2019, the members of the delegation and the Montreal partners were able to visit the accelerator, meet the team from Centech and attend various pitches for collaborative projects between students from L’École de design and the startups incubated in Montreal’s former planetarium.
“It’s an amazing opportunity for L’École de design to collaborate with a partner like Centech. Our students are in the best possible place to develop innovative projects and gain valuable entrepreneurship skills. The model developed here is an almost perfect reflection of the school’s values: hands-on vocational training and concrete projects with companies, a creative approach to innovation, launching students’ professional careers as entrepreneurs and the chance to have a truly international experience,” explains Stéphane Gouret, Deputy Director of L’École de design Nantes Atlantique.
The Studio Montréal was inaugurated by Emmanuelle Gaudemer, President of L’École de design Nantes Atlantique.