DESIGN FOR CREATIVE INNOVATION*

* Design pour une innovation créative

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Learning Through entrepreneurship: A creative approach - capitalizing on the Atlantic Youth Creative Hubs project

Learning Through entrepreneurship: A creative approach - capitalizing on the Atlantic Youth Creative Hubs project

Hilda Zara, lecturer and researcher at L’École de Design Nantes Atlantique’s City Design Lab, has coordinated the production of a summary work on the Atlantic Youth Creative Hubs project backed by the European program INTERREG Atlantic Area. An opportunity to take stock of these four years of European cooperation to promote access to employment and entrepreneurship for young people in the Atlantic Europe, and the relevance of an approach based on design methods.

 

A synthesis of 4 years of design-led cooperation

After 4 years, the Atlantic Youth Creative Hubs project is coming to an end. It’s time to take stock. Under the direction of Hilda Zara, lecturer and researcher at the City Design Lab, a document summarizes the project’s contributions, particularly in relation to entrepreneurial skills developed through design.

Learning Through entrepreneurship: A creative approach highlights the significant role played by the students of L’École de design Nantes Atlantique in developing tools to ensure consistency of approach across all partner hubs. An opportunity for Hilda, together with the project partners, to carry out a retrospective and in-depth work on all design interventions (activities, devices and tools deployed locally and during transnational events). For Hilda, “this work shows how design tools have served as a catalyst for working with young people in defining their projects and innovations, via prototyping techniques, and the ease with which stakeholders in their diversity have taken up the method.”

The book is available on-line and more than 500 copies have been published in partner hubs.

 

Over a hundred students from the City Design Lab involved: a broader vision of design

"This is a major undertaking in which more than a hundred students from the lab were able to benefit from contributions that led to questioning and, above all, broadening the fields of design with almost immediate application," emphasizes Florent Orsoni, director of the City Design Lab. "This publication helps take stock of the contributions of an extraordinary pedagogical adventure."

Florent Orsoni was also jury member at the University of Rennes 2 for the thesis of Tamara Espinera, coordinator of the Atlantic Cities network, entitled "European urban diplomacy, an instrument-based approach", which underlines the importance of European projects such as AYCH in the making of the urban landscape.

 

Book release event

Monday February 8th at 4pm (French time) / online
Official presentation with Oenone Thomas (project lead partner), Hilda Zara and Florent Orsoni.

Register here :

https://zoom.us/meeting/register/tJIod-uqpjkrE9TSAJKCl7gk0evSMfqivIVf