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Business challenge: focus on tools rather than projects

Business challenge: focus on tools rather than projects
Multidisciplinary design backgrounds teams with different nationalities

A project with the Atlantic Youth Creative Hubs

Within the Atlantic Youth Creative Hubs project, L’École de design Nantes Atlantique is working on methodological support for project acceleration through the design thinking tools for their dissemination and appropriation by partner hubs.
During 3 days, 45 MDes students from the Sustainable Cities Design Lab have worked on an innovative challenge. The objective was to improve design thinking tools for projects’ ideation.

Project conductors and jury experts

The project management was conducted by Anne Gaëlle PersonCamille ChevrotonHilda Zara and Marion Lefeuvre, Boris Fabri, under the supervision of Anaïs Jacquard.

Experts convened to identify projects potentials

Several themes of the city such as heritage, transport, sports, trade spaces or third places have been explored with the aim of proposing an innovation. Experts then intervened (CAPEB Pays de la Loire, Nantes Métropole, Nantes City Lab, Nantes History Museum, DICI Design, Design inID4CAR competitiveness cluster and NOVABUILD) to validate hypotheses and propose real deployment tracks at the end of the challenge.

Validated, proven and disseminated tools

The tools used were from brainstorming to the user journey map, through rapid prototyping (3D printing, modeling) to generate action tracks. These tools, deployed upstream during previous tests on a smaller scale and during the creative jam of Lugo, were deepened and put to test during these 3 days.

General view of the ideation process
Brainstorming: post-it allows to quickly share ideas
The persona come from a field survey and allow you to be on user point of view.
The user journeymap allows us to put ourselves in the user’s shoes and identify the issues from the user’s point of view.



The principle models make it possible to better visualize the principle and the innovation: this stage known as rapid prototyping is compulsory when too many design thinking sequences are limited to vague ideas on a post it.

Shop Ton Tram, a convincing project

The Shop ton Tram project has particularly caught the attention of the jury. In the attached slideshow, we can find some methodological elements deployed.

And then?

The results (tools and projects) from the innovative challenge will be published on the Youth Atlantic Creative Hubs’ WIKI. It ranges from open source tools made available to projects hubs and potential developments identified by the experts. L’École de design has also focused on videos which represent as many tutorials for future tools users.

Some video resources here:

Discover the teaser
See the presentation
See the full process

Florent Orsoni, Sustainable Cities Design Lab Director & Atlantic Youth Creative Hubs project coordinator for L’École de design Nantes Atlantique