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Graphic Design and transculturality in Brazil

Graphic Design and transculturality in Brazil

Interview of Adèle Darcet, 1st year student in MDes program at the Brazil Studio.

Adèle Darcet is in the first year of a Transcultural Design MDes degree at the Brazil Studio. From training choices to the desire to give an international dimension to her studies, she tells us about her first few months in Brazil.

How did you hear about L’École de design and why did you choose L’École de design for your studies?

At high school, the idea of doing design occurred to me early on, as I liked art and manual activities! I therefore found out about various schools and took the entrance exams for the best design schools in France. L’École de design Nantes Atlantique really appealed to me as it was the only school which offered an overseas master’s program. I chose L’École de design as I wanted to go abroad for 2 years in the context of my studies.


Can you tell us what you’ve done since your baccalaureate?

I got my economic and social baccalaureate in Paris, then I joined L’École de design as an undergraduate at the age of 18. After the first year, I opted for a specialization in Graphic Design. I have absolutely no regrets about my decision!

What made you opt for the Transcultural Design program in the Brazil Studio? Did you consider going to the China Studio or India Studio? And why not an MDes in Nantes?

As I mentioned earlier, I chose the school for its strong cross-cultural approach: I didn’t want to stay in France and none of the school’s master’s programs really suited me. I didn’t want to go to China. I was actually more tempted by the idea of going to India. Then in September of the third year of my bachelor’s degree, Christian Guellerin, the school’s director, announced the opening of the Brazil Studio. I therefore took the necessary steps to go to Brazil, a country which had long appealed to me for its warmth and diversity.

Mackenzie Presbyterian University

How do you feel about the way you’ve fitted in to the Brazil Studio and MacKenzie?

The integration process was difficult initially as there were 10 of us and we felt a bit like it was us 10 “against” Sao Paulo. Settling into Sao Paulo was not exactly a piece of cake, however fitting into the studio was pretty easy and trouble-free. After our 6-month internship, we started lessons.

The lessons are mainly made up of workshops: we go from studio to studio to work on a given subject for a week at a time. I love it. However, the lack of integration within Mackenzie University is a shame. We spend most of our time outside the university, so it’s virtually impossible to meet Brazilian students from Mackenzie.

Is there a project which particularly stands out for you?

I only started lessons again three months ago and in three months we’ve only done four workshops. As part of one of the workshops, we went to visit a neighborhood association which helps local children and families, encouraging them to do creative and sports activities, helping them find a place to stay, etc. This visit made a lasting impression on me and showed me the generosity of certain people when it comes to helping others.

Let’s talk about interculturality - are there many things which are completely different between France and Brazil?

Interculturality is a key factor in our daily lives. Firstly, we had to learn Portuguese to be able to communicate which I’m thrilled about. Sometimes we ask our teachers to give their lessons in Portuguese to encourage us to practice. I would also say that the lifestyle here is really different from France. I’m Parisian and over here nothing is like Paris. Of course, there are negative aspects, like the level of insecurity which I am aware of every day, or the Brazilian administration which isn’t very well organized, but there are also a lot of positive points! The Brazilians are extremely friendly and are always ready to help us. Parties, music and joy are part of everyday life. “Tudo bem” as they say here!

What about the teaching staff in the Brazil Studio?

As far as the staff are concerned, it’s pretty much the same thing: they are often inspiring, they enjoy teaching us and are really patient!


Adèle Darcet on her trip to the Iguaçu Falls

What do you hope to do once you graduate?

Once I’ve got my degree, I’d like to get into fashion. I’ve been really fascinated by this world for the past few years and I’d like to learn more about this unique universe while keeping my specialization. I’m a graphic designer and I want to stay that way - I don’t want to become a stylist.