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Data, design and economy: the new business models?

Data, design and economy: the new business models?

Every two months, L’École de design Nantes Atlantique’s research chair on Connected Environments Banque Populaire Atlantique - LIPPI invites experts from several disciplines to analyze and review particular issues linked to smart cities.

On 4 February 2016, the event took place at the head office of Banque Populaire Atlantique and provided the opportunity to discuss a key theme - the business model of data – in the presence the author of DATANOMICS, Simon Chignard.

The ability to manipulate data and its use as a strategic asset becomes clearer each day, particularly with the rise of the Internet of Things, sensors and handheld technologies. Hosted by Florent Orsoni, director of the Banque Populaire Atlantique-LIPPI chair on Connected Environments, the conference provided a wealth of information on the technical, economic, political and societal issues of data. What is data worth? Is it just another raw material? What opportunities and limits are there? What is the role of design in all this?
Simon Chignard put forward a case for data as a raw material, a lever and earning opportunity and as a strategic asset thanks to his experience working for large groups, start-ups and public players.
The session then continued with a public debate. The evening ended with a cocktail and a presentation of Design L’Expo, the exhibition of the school’s final degree projects which are on show in the premises of the Banque Populaire Atlantique until 26 February.