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Creative Jam in Lugo

Creative Jam in Lugo

Origins and background of the project

As part of the Atlantic Youth Creative Hub project supported by INTERREG, a creative jam was organized in Lugo, Portugal. The idea was to bring together students of several nationalities and hubs (10 in all) for a one-day creative jam. The event was jointly organized by Plymouth College of Art and L’École de design.

The previous day was devoted to the presentation of tools and specialties of each hub through various workshops. To facilitate the creative jam and to be able to move quickly on to the prototyping phase and devote this creative jam to doing, it was decided to spend the session dedicated to the design thinking approach conceptualizing in order to define possible subject ideas beforehand. Initially, representatives from each hub were going to take part in the workshop before creating a prototype based on the conceptualization carried out the previous day. Each hub would consist of a group of about five people. However, due to organizational constraints, the approach had to be changed as in the end not all hubs were able to participate in the workshop the day before. The central question was therefore: How do you take an ideation with 8 people and develop the resulting ideas in rapid prototyping mode with a group of 53 people?

Project philosophy

The aim of this session was not so much to come up with innovative ideas as to create synergies and to have ambassadors to help mobilize the students around the different hubs and the project. As a result, the workshop focused primarily on the production of “prototypes” rather than on the feasibility or viability of the projects. The idea of having day 2 follow on from day 1 meant choosing a topic in order to provide continuity. This topic had to help federate the hubs but also be easily understood by all. While the theme chosen in Lugo was linked to creativity and employment, the choice also had a peripheral dimension: pollution caused by plastic in our oceans.

Organizing a one-day workshop on prototyping with 53 students.

Specific difficulties: Transition from a 1st ideation with a group of 8 people to an ideation with 53 people.

5 different nationalities (4 languages) As part of the Atlantic Youth Creative Hub project, supported by INTERREG.

L’École de design & Plymouth College of Art – facilitators of Creative Jam

• Supervision of groups: 4 first year MDes students, 1 junior designer (Camille Chevroton, expert in design tools), 2 people from L’École de design (course leader: Anaïs Jacquard, head of research; Hilda Zara), with guidance from an expert in the field: Pierre Yves Jaouen (Brest)
• Mentoring and overall supervision: Florent Orsoni, director of the Sustainable Cities Design Lab and funding manager of Plymouth College of Art
• Technical supervision (3D, ARDUINO): Fab lab Plymouth College of Art

Projects developed

In the end, 8 ideas were developed, all with an object and an educational aim. A prototyping sheet served to clarify the prototyping objectives. These were presented before a jury (see videos below).

• FERN (IOT product)
• TRASHSHARK (autonomous vehicle)
• SMART BIN APP (IOT product)
• FEST (garment recycling)
• Survive S5 (communication tool)
• ARPEO (educational mediation)
• Toys to frock (garment recycling)


The students all managed to come up with a project and a prototype. None of the teams dropped out even though the levels were extremely heterogeneous. The IDEA WALL more than played its part, allowing all the ideas to be effectively exploited. The aim of the creative jam to have ambassadors for the approach was entirely fulfilled in that respect (questionnaires pending).

• Quality of ideas
Some ideas contain good elements with potential for development, particularly in the education sector. The continuity of these ideas provides a global vision of plastic recycling or of raising awareness of the issue.

• Pitch
The relatively short time devoted to pitches meant that they lacked uniformity. The 4-minute time limit initially decided on was not always respected. As the aim was more to give confidence to the ambassadors rather than to select projects, we chose not to be too strict on this matter.

• Assessment
In the same spirit of non-competition, the jury was instructed not to declare a winner but simply to fill in an assessment and grading sheet which was not given to the participants. Consequently, there was no particular feedback given to participants apart from questions regarding the project content. It was therefore a little frustrating for the participants not to have direct feedback. However, feedback will be given following a review meeting based on the assessment sheets distributed in each hub.

• Stronger interculturality
The intercultural dimension could have been further developed with real diversity within teams from the outset. This aspect will be reinforced by better coordination between the hubs (the aim being above all to create a dynamic and to see the potential of each hub.)

• Better linkages with the workshops
We need to think about how we structure the workshops in order to have better coordination between the workshops offered by the hubs and the creative jam.

• Success of the design thinking approach
Although it was not a question of defining eight real projects through the workshop, there were a certain number of interesting ideas that could be used in future projects to be developed by the students. The production goal was thus achieved. The students who took part can also benefit from the open source tools created for the event and shared here.


• Persona
• Pinterest
• Brainstorming
• Preparation
• Scenario
• Final - poster
• Inspiration - combination