Célia Ferrer and Paul Gardette will present their PAZAPA and Building Workers’ Uniform projects at the Global Grad Show during Dubai Design Week from November 12th to 16th. They will represent L’École de design Nantes Atlantique at one of the most important international design events that brings together graduates and professors working on projects dealing with social and environmental issues.
These final year student projects reflect the philosophy of L’École de design Nantes Atlantique to demonstrate the importance and interest of design in economic and social innovation. It is about the ability of design to transform people’s habits and perceptions to reduce inequalities and improve the human experience.
PAZAPA or learning to live together at school
Pazapa is a game which aims to teach children about “respectful coexistence” in schools. It offers a scalable and customizable environment which lets each child appropriate the space around them fairly, first in the classroom and then in the playground. By acting at an early stage in the development of their personalities, the game helps change mentalities in the long-term. Each child creates and adopts social behaviors based on non-gender related constructs.
“Backed up by in-depth reading and numerous surveys in the school environment, Célia’s analysis highlights a very promising research question. Indeed, at a time when international public opinion is turning against gender-based inequalities, Célia has found that school playgrounds traditionally provide sports areas and imitation games which play an indirect role in reinforcing patterns of exclusion. By inventing games that are culturally gender neutral, and by randomly distributing roles and responsibilities, Pazapa provides an effective alternative to these facilities. This obvious, open-minded and constructive project deals with the sensitive issue of the sexist use of urban spaces. Thanks to the ambitious use of inclusive design, this intrinsically violent and serious starting point has given rise to caring and non-stigmatizing proposals. By choosing to position her project in the childhood period, Célia takes up the challenge of a long-term vision in which, at a very early age, each of us is encouraged to question our influence on others and on communal spaces. For her final internship, Célia is now developing Pazapa at Erik Giudice Architects, who are testing it in the Hortense school group in Bordeaux.”
Care Design Lab Course Leader
After completing a BDes in Product Design, Célia continued her studies at L’École de design Nantes Atlantique with the Health and Social Innovation MDes program, which gave her the opportunity to look more deeply into the issues of sexism and gender and to write her dissertation on “sexist violence in urban environments”. She worked on redesigning the playgrounds of the Hortense school group in Bordeaux during her final internship with Erik Giudice Architects in Paris. After her degree is finalized, Célia would like to use the skills acquired during her training to devote herself fully to combating gender stereotypes.
Building Workers’ Uniform or making the worker’s daily life easier
In China, traditional work constumes are usually designed to improve work efficiency as well as improve the safety and organization of construction sites. Usually, a transparent pocket for accompanies the work constume where the identity card is placed. Hi-Vi strips are used to identify the worker’s qualification level and company. Building Workers’ Uniform responds to the building worker’s daily life: it transforms into a storage bag to go to another site or to use for annual vacation.
"Shanghai is a city in constant renewal with lots of areas under construction. Workers are equipped by construction companies often with the same material on several sites. Away from their families, they have few possessions and keep their uniforms on. Chinese companies[...] work day and night with a large number of workers. Their habits are specific to China: their perception of the uniform is very different from the occidental perception. The speed of execution of work, the large number of workers and the multicultural nature of the teams from all over China require a particular organization. Paul has worked on the design of a work clothing for a better organization of teams with ergonomics that facilitates the daily life of the worker. Graphic designer, Paul has created strong visual codes while integrating notions of styling and product design. He brought modernity to the aesthetics of the working world. Paul went to meet many workers on the construction sites to collect users’ experiences. He made several prototypes tested in the field, with direct feedback from the workers: a real human experience."
China Studio Course Leader
Paul completed his BDes in Graphic Design and then followed the Transcultural Design MDes program at the China Studio, with internships in Shanghai at Neocha, as a creative project manager and then at Wieden + Kennedy, as an Artistic Manager. In his work, he is inspired by the quality of realization, aesthetic rigour and versatility of Director Romain Gavras but also by Michelangelo Greco, who is an Italian Graphic Designer who pays particular attention to visual identity. He is now working as a Brand Designer in the agency where he completed his final internship in Shanghai.