For the past 10 years, L’École de design Nantes Atlantique has been developing an international training program which is both unique and exemplary, by establishing Master’s programs Transcultural Design in various mega-cities. After Shanghai and Delhi, L’École de design is opening a new studio in São Paulo which will welcome its first class in August 2017.
The courses offered by the school, either in Nantes (one of the most prominent creative cities of the moment) or from now on in three of the biggest cities in the world, give students the chance to learn their profession in a challenging and innovative context of cultural mix. By doing their Bachelor’s degree in France, students form their vision of the profession through a historical, cultural and technical filter which is particularly valued when it comes to selling themselves and their talents on the professional marketplace. French design is recognized and reputed all over the world. By choosing to do their Master’s program in China, India or Brazil, these students experience globalisation first hand, increase their analytical and creative skills, and open up opportunities for international careers, without compromising on the quality of solutions they must find in response to the major issues of our societies, whether in terms of urbanisation, education, health, housing, nutrition or security.
São Paulo is going to be the school’s third Design Studio. It is the biggest city in the southern hemisphere with 22 million inhabitants, and is the centre of Brazil’s economic and financial activities. It represents a particularly interesting learning environment due to its wealth of different cultures (indigenous, European, African, North American and even Japanese, with Saõ Paulo boasting the biggest Japanese community outside of Japan with 1 million inhabitants). Recently accredited with the French Tech label, Saõ Paulo is a creative, hyperactive, seductive and friendly city, with an abundance of agencies specializing in design, architecture, communication (Brazil has the second largest advertising market after the United States), events and innovation.
The program will be set within the framework of a partnership with one of the oldest universities in America, MacKenzie University, founded nearly 150 years ago. The first 15 French students to attend will join the faculty of architecture and urban planning, on a campus ideally situated in the heart of the city. The two-year program allows them to work with Brazilian students from the School of Design at MacKenzie University, in a trilingual program (French, English, Portuguese). Students will have to complete an internship in a local company in order to optimise their international experience.
Director of Studies