Between April and September 2021, L’École de design Nantes Atlantique will celebrate 20 years of digital design. Over these 6 months, the school will be focusing on the highlights of its development in this field, highlighting its expertise, its training courses and all the players in this sector.
A pioneering school for digital design
Back in 2000, L’École de design Nantes Atlantique offered one of the first initial training courses in digital design, with the ambition of designing and imagining new products and services made possible by the spread of the Internet and digital technologies. The development of these technologies pushed the design profession towards the creation of new digital artefacts, virtual, interactive and connected information spaces… and the promise of new User Experiences.
At this point, digital design transformed the approaches inherited from industrial design to become part of the major challenges of service design: creating relationships, simplicity, desire, appropriation and making new practices possible.
The hallmark of L’École de design Nantes Atlantique: a school that teaches designers to code and decode
Observation of uses, creativity and technological know-how are the keys to forging the profiles of digital designers with multiple skills, responding to the transformations in practices brought about by digital technology and accompanying organizations in this new environment. The different generations of digital designers trained at the school share the same values and today hold key positions in many companies and organizations in France and abroad. UX Design, Product Design, Information Design, Game Design, Motion Design… There are more than 700 digital design alumni working in many different roles from Silicon Valley to French Tech startups.
The evolution of the practices, role and responsibility of digital design to meet contemporary challenges
In essence, design places the human being at the center of its approach. This is reflected in the training of designers through a methodology based on observation, listening, documentation and analysis. In our contemporary world, where all aspects of industrial production as well as digital uses are questioned, the role of the designer becomes strategic to ensure sustainability, repairability, limit the impact on raw materials and energy, but also guarantee the respect of users and their privacy. In keeping with this approach, L’École de design Nantes Atlantique has for several years now been setting up systems and modules within its programs to train future designers in this dimension of responsibility and ethics. These topics are also at the heart of exchanges between the school and its international partners within the Cumulus network and the Interaction Design Association (IxDA), the world’s leading digital design community.
20 years of digital design in 2021
Between March and September 2021, L’École de design Nantes Atlantique will celebrate 20 years of digital design. During these 6 months, the school will be focusing on the highlights of its development in this field, highlighting its expertise, its training courses and its network of more than 700 graduates through a dedicated communication campaign driven by the actors of the field, in particular our alumni community, ambassadors representing a wide range of professional trajectories, life paths and opportunities offered by the dynamism of these new professions. The celebration of 20 years of digital design will culminate in an event organized as part of World Interaction Design Day, the annual day of Interaction Design coordinated by IxDA, followed by a festive gathering involving the graduates.