* Design pour une innovation créative

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Continuing education module “service design / Design Thinking”

  • // Continuing Education
  • // Program taught in French / Program taught in English / Taught in English
  • // Nantes (France) / En entreprise

How can you offer your users a better-quality user experience? How can you add value to the services you offer?

Design Thinking

Service design is a user-centered creative process intended to improve the user experience in market or public services.
Enhancing the quality of people’s everyday life by proposing more appealing service offers is becoming a strategic challenge for any organization.
This workshop lets you discover service design by taking part in a hands-on collaborative design experience. By studying a real case, the participants become familiar with service design tools such as the user path, which is ideal for putting yourself in the shoes of the project recipients, i.e. the users.


At the end of this training program, you will be able to:

  • Utilize the service design process to create a project methodology that can be applied in different contexts
  • Gain experience in service innovation through the discovery and practical application of the key principles of service design
  • Assess the user path or journey
  • Shift the focus of a project so that it includes and is attentive to the user
  • Create or improve the service in line with your practices
  • Test and prototype solutions
  • Use concrete examples to illustrate the use of creative tools that may be reused

Learning by doing

The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality. This pedagogical method, led by a designer, gives learners the confi dence to take a different approach to the innovation process and to embrace the concept of Design Thinking.

What is service design? (in French)


2 days (14 hrs)

Nantes or in-company

Forthcoming sessions:
19 and 20 January 2022
14 and 15 February 2022
12 and 13 April 2022
8th and 9th June 2022

Presentation of the “Service Design” module by Paul Juin, Designer and Trainer (in French)


Laura SEVO and Stéphanie LANDAIS
Continuing Education Officers
[t] +33 (0)2 51 13 50 70
Follow us on the Design Thinking group on Facebook or on LinkedIn


Day 1

  • Introduction to the principles and benefits of service design and collaborative design applied to an innovation process.
  • Presentation of a case study and analysis method
  • A few principles of field immersion
  • Internalizing real user practices together to rapidly identify relevant and exploitable knowledge
  • Inspirations and ideations: using the knowledge produced during the immersion phase to imagine a new user experience

Day 2

  • Problem setting – How could we…?
  • Discovery and explanation of tools specific to designing, prototyping and storytelling
  • Discussion and putting the innovation process in the context of a specific situation in the company or local authority

Admission requirements

Open to all.
The training program is aimed specifically at project managers, R&D, innovation, marketing, production, after-sales service, admin, finance staff, etc.

Teaching staff

All our Design Thinking training programs are run by professional designers.
For "Service design", the trainer is Paul Juin, designer, or Anne Giraud, consultant designer in creativity management.



Educational and technical terms

Pédagogie par le projet et mise en pratique des connaissances transmises à l’apprenant.
Tous les supports de formation sont fournis en papier et de manière dématérialisée.
Une plateforme e-learning est mise à la disposition des apprenants.
La salle de formation est équipée d’un moyen de projection (TV, vidéoprojecteur), le mobilier et les espaces d’affichage sont modulables.
Des outils propres à la démarche Design Thinking sont également exploités.

Le formateur est à l’écoute des apprenants lors de la formation.
Des temps d’échanges et de questions sont prévus dans le programme de la formation.
Si besoin, vous pouvez également contacter les chargés de la formation continue au sein de L’École de design Nantes Atlantique.

Assessment and realization terms

Quiz et productions à réaliser par l’apprenant.
Vérification de son assiduité : l’accent sera mis sur leur participation constante et active, notamment dans le cadre des études de cas pratiques, préparées et exposées par le formateur.

Funding and clearances

L’École de design Nantes Atlantique, déjà référencée au Datadock, est certifiée QUALIOPI pour ses actions de formation continue et sa VAE depuis décembre 2020.
Cette certification, rigoureuse et basée sur le Référentiel National Unique, atteste de la qualité du processus mis en œuvre par l’école permettant de se former.

Ce module de formation seul n’est pas éligible au CPF mais il est inclus dans le Parcours “Faciliter la démarche Design Thinking” qui, lui, l’est.
Le Compte Personnel de Formation vous permet d’utiliser vos droits pour financer tout ou partie de la formation.
Retrouver ici le lien vers la plateforme dédiée.


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