New Eating Habits / MDes Food Design & Brand
- // Initial Education
- // Program taught in English
- // Nantes (France)
A postgraduate program in two years specialized in Food Design & Brand, leading to a master’s degree in design
Program specially tailored for students from all over the world who want to integrate our MDes
Within the MDes Food Design & Brand, the focus is made on the evolution of eating habits and brand identity through the creation of all signs and uses of consumer goods. Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners
- Food and new technologies
- Healthy food
- Food culture, local products, tourism
The MDes programs, established over two years, are organized in four semesters validated by 30 ECTS each. A consequent and increasing personal working time is expected for each module.
This first semester is dedicated to adapting to the French cultural environment and to teaching methods specific to the school in a multidisciplinary approach.
• Design and complexity project
• Prospective design project
• Methodology seminar
• Innovation seminar
• Intellectual property
• Seminar specific to the chosen program
• Introduction to research workshop
• Preparation for the end of studies project,
• Thesis preparation workshop
• TOEIC preparation
Students spend this semester abroad, either in academic exchange or internship as a junior designer (13 weeks minimum).
The objective of this semester for students studying at a partner school is to discover other teaching methods, other tools and approaches of the design project.
For students in internship, the goal is to highlight and expand professional knowledge in the context of another culture.
Continuation and finalization of the end-of-studies project summarizing all the professional skills acquired. It can be conducted in collaboration with a company and / or research laboratory of a partner university. This personal end-of-studies project must be related to the program in which students are enrolled.
Supervision is ensured in the form of workshops under the direction of a referent designer, to which punctual speakers are associated. Writing a thesis in the theme of the project.
• Initiation to law
• introduction to management
• End of studies project workshop
• Memory Workshop
• Professionalization & lab
The study program ends with a minimum of sixteen weeks (and a maximum of six months) internship within a company, in France or abroad.
Trainees work as junior designers and support all or part of a project.
The student must demonstrate his ability to integrate into a team, manage a project and develop all the sequences of the project for its smooth running. It allows the student to articulate all of his studies with what will be his first professional experience.
Depending on the professional project of the student, this internship can also take place within a company that the student will create, or even within a research laboratory.
> The New Eating Habits Design Lab
The Design Lab’s research focuses on two main areas:
• identity, imagination and representations;
- in the dialectical relations between creativity and congruence, between known and unknown,
- as a system of projection and appropriation by the user, following the adage of Jean Anthelme Brillat Savarin "Tell me what you eat, I’ll tell you who you are".
• anthropology of the future;
- by considering and modeling the prospective trends of the food system (future foods, consumption patterns, distribution, production, etc.),
- through co-design experiments.
To innovate in the various fields of application of the food system, the DesignLab is based on the specificity of the look, the approach and tools of the designer:
- a focus on the uses and the users,
- creative and forward-looking vision rooted in social, cultural, environmental, technological and economic issues.
> Academic requirements
This program is open to all applicants who either:
hold a Bachelor’s Degree in design or equivalent, or
have completed at least three years of undergraduate studies in design or equivalent, equating to at least 180 ECTS credits
You may apply before actually receiving the degree or having completed your undergraduate studies. However, admission will only take effect once the degree is obtained or the undergraduate credits have been validated.
Applicants whose level we assess to be insufficient may be recommended to follow a semester or a full year in our International Class before entering the master’s program.
> Language requirements
If you are not a native English speaker, we ask that you provide proof of your English proficiency (minimum level of 700 points at the TOEIC test or equivalent for programs taught in English).
While not mandatory for the programs taught in English, a certain command of French language is recommended for daily life in France and integration purposes.
> How to apply ?
How ? Application can only be done online.
When ? From October 12, 2018 to June 2, 2019
Session 1: Online applications from October 12, to December 2, 2018
Session 2: Online applications from December 3 2018 to February 3, 2019
Session 3: Online applications from Februart 4 to March 17, 2019
Session 4: Online applications from March 18 to April 28, 2019
Session 5: Online applications from April 29 to June 2, 2019
How much does it cost ? Once you have filled out your personal data, you will be required to pay a non-refundable inscription fee of 50€ to cover the administrative costs of your admission process. This payment is only possible by credit card or Paypal and is fully secured.
The selection process is organized as follow:
1. online application and payment of the application fees,
2. sending all the required documents for application,
3. application file review,
4. if your application is accepted and if necessary, a face-to-face or skype interview will be organized.
> Tuition fees
Tuition fees 2019 : 7 700 € per year.
Scholarships: We recommend you contact the French embassy in your country, your local CampusFrance agency.
During their fifth year students can prepare a double degree to improve certain skills.
MBA in Design Management, delivered by the Business Administration Institute of the University of Nantes.
This program taught by the partner institutions is taught in French. A minimum level of CEFR B2 is recommended to be able to follow the courses.
Head of program
Dolly Daou, Director of the New Eating Habits Design Lab.
Job prospects and further education
> Continuing your studies
Depending on their command of French, in 2nd year of MDes, students have the possibility to pursue in 2nd year of postgraduate studies:
- in the Food Design program taught in English
- in the Food Design & Brand program taught in French
> Master’s degree in design
As all our master programs, this one leads you to the Master’s degree in design, certified by the French Ministry of Higher Education and Research and registered in the Registre National des Certifications Professionnelles (the French directory for vocational qualifications or RNCP) as a Level I Master’s degree.
To know more about this diplome, check out the Our degrees page.
Appolia, Brioche Pasquier, Brossard Savane, Carrefour, Charal, Cryolog, Elle et Vire, Eurial-Soignon, Fleury Michon, La Boulangère, Monbana, Panzani, Seb-Tefal, Sodebo, Système U, Terraillon, Tipiak
Accelerise - French Food Tech, Cap-Aliment - Food for Tomorrow, Ligépack, Nova Child,Valorial, Vitagora
ADRIA Normandie Technical Food Industry, Institute, Oniris (National Veterinary School), University of Nantes, ID4Food-regional platform for food innovation ESA, Oniris, Université de Nantes, Audencia et L’École de design)
Íris Björk Björnsdóttir comes from Iceland. After a BDes within L’École de design, she is currently doing a MDes in Brand Design & Food. International Experience by L’École de design