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MDes New Eating Habits / Brand Design & Food

  • // Initial Education
  • // Program taught in English
  • // Nantes (France)

A postgraduate program in two years specialized in Brand Design & Food, leading to a master’s degree in design

Léa Pellerin / Papilles / Introduce French cheese to expatriates

Within the MDes Brand Design & Food program, the focus is made on the brand identity through the creation of all signs and uses of consumer goods. Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners

Main themes

  • Food and new technologies
  • Healthy food
  • Food culture, local products, tourism

Apply to the MDes programs

Curriculum

Within this program, the focus is made on the brand identity through the creation of all signs and uses of consumer goods.

Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners.

Designers develop a brand and its product through :

  • a global design approach,
  • the creation of a universe : identity, packaging, retail etc.,
  • the integration of values.

Aeras of application
Packaging
Space, retail and distribution
Branding and communication

Language
English

Admission requirements

> Academic requirements

This program is open to all applicants who either:

  • hold a Bachelor’s Degree in design or equivalent, or
  • have completed at least three years of undergraduate studies in design or equivalent, equating to at least 180 ECTS credits

You may apply before actually receiving the degree or having completed your undergraduate studies. However, admission will only take effect once the degree is obtained or the undergraduate credits have been validated.

Applicants whose level we assess to be insufficient may be recommended to follow a semester or a full year in our International Class before entering the master’s program.

> Language requirements

English
If you are not a native English speaker, we ask that you provide proof of your English proficiency (minimum level of 700 points at the TOEIC test or equivalent for programs taught in English).

French
While not mandatory for the programs taught in English, a certain command of French language is recommended for daily life in France and integration purposes.

> How to apply ?

How ? Application can only be done online.
When ? Applications are open from October 13, 2017 to June 24, 2018
How much does it cost ? Once you have filled out your personal data, you will be required to pay a non-refundable inscription fee of 50€ to cover the administrative costs of your admission process. This payment is only possible by credit card or Paypal and is fully secured.

Selection process
The selection process is organized as follow:
1. online application and payment of the application fees,
2. sending all the required documents for application,
3. application file review,
4. if your application is accepted and if necessary, a face-to-face or skype interview will be organized.

> Tuition fees

Tuition fees 2018 : 7 700 € per year.

Scholarships: We recommend you contact the French embassy in your country, your local CampusFrance agency.

Apply to the MDes programs

Double degree

During their fifth year students can prepare a double degree to improve certain skills.

MBA in Design Management, delivered by the Business Administration Institute of the University of Nantes.

This program taught by the partner institutions is taught in French. A minimum level of CEFR B2 is recommended to be able to follow the courses.

Teaching staff

Head of program
Benoît Millet, Director of the New Eating Habits Design Lab.

Educational coordinator
Aude Chaigneau-Messager

Job prospects and further education

> Areas of application

  • Packaging and food outlets
  • Distribution
  • Branding and communication

> Master’s degree in design

As all our master programs, this one leads you to the Master’s degree in design, certified by the French Ministry of Higher Education and Research and registered in the Registre National des Certifications Professionnelles (the French directory for vocational qualifications or RNCP) as a Level I Master’s degree.

To know more about this diplome, check out the Our degrees page.

Partners

Industries
Appolia, Brioche Pasquier, Brossard Savane, Carrefour, Charal, Cryolog, Elle et Vire, Eurial-Soignon, Fleury Michon, La Boulangère, Monbana, Panzani, Seb-Tefal, Sodebo, Système U, Terraillon, Tipiak

Competitiveness clusters

Accelerise - French Food Tech, Cap-Aliment - Food for Tomorrow, Ligépack, Nova Child,Valorial, Vitagora

Educational institutions
ADRIA Normandie Technical Food Industry, Institute, Oniris (National Veterinary School), University of Nantes, ID4Food-regional platform for food innovation ESA, Oniris, Université de Nantes, Audencia et L’École de design)

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Design L’Expo 2017

// 09/28/2017

L’École de design Nantes Atlantique shows a selection of 19 end of studies projects at la Cale 2 on l’île de Nantes from November 25th 2017 to January 24th 2018

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