Facilitating the Design Thinking approach
- // Continuing Education
- // Program taught in French / Program taught in English
- // En entreprise / Nantes (France)
How can we gain a thorough understanding of the Design Thinking process? How can it be implemented with a team? How can we adopt an approach and a position that support the Design Thinking process?
This program helps participants gain a thorough understanding of the Design Thinking process. The aim is to be inspired by a designer’s way of thinking in order to innovate or find a solution to a problem.
As well as specific methods and tools, it is also a question of learning to take a stance that helps create a product or service that is particularly suited to a precise need.
The aim is to come up with solutions which can be widely used and/or understood with maximum effectiveness, comfort, simplicity or security.
This program lets you become a “Design Thinking Facilitator” through a process known as “Double Diamond”, so that you can propose a new way of approaching problems to individuals or a team, and get them to think and act differently.
The facilitator identifies the areas of tension in order to resolve them using soft skills and know-how, co-design, listening techniques, empathy, observation, immersion and creativity.
At the end of the training program, you will be able to:
- Implement more flexible and iterative working methods so that the best development paths are chosen more quickly
- Work in a more collaborative manner
- Co-construct with your clients to gain a better understanding of the creation of value
- Observe users, collect and understand their needs
- Encourage the expression of creativity to help circulate fresh ideas
- Design and make rapid prototypes of new uses to consolidate the concept and integrate the user experience
- Create a vision of your future activity to unite stakeholders
- Extend the realm of possibilities and encourage the development of soft skills (ability to construct imaginaries, listening, empathy, curiosity).
Learning by doing
The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality.
This pedagogical method, led by a designer, gives learners the confidence to take a different approach to the innovation process and to embrace the concept of Design Thinking.
The program is run by designers, ethnologists or graphic facilitators with considerable expertise in their respective fields.
6 modules of 1 to 4 days each
+ 2hrs of tutoring
13.5 days in total
Nantes or in-company
2 sessions are organized per year (one per semester)
Contact us for specific dates.
Laura SEVO and Stéphanie LANDAIS
Continuing Education team
[t] +33 (0)2 51 13 50 70
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Get a personalized quote for this training program
The program includes 6 training modules with 2 hours of remote tutoring throughout the course. After the training, the learner’s skills are validated by a jury during a presentation of a professional project in which the Design Thinking process is used.
1- Service design – 2 days:
- Introduction to the principles and benefits of service design and collaborative design applied to an innovation process.
- Presentation of a case study and analysis method
- A few principles of field immersion
- Internalizing real user practices together to rapidly identify relevant and exploitable knowledge
- Inspirations and ideations: using the knowledge produced during the immersion phase to imagine a new user experience
- Problem setting – How could we…?
- Discovery and explanation of tools specific to designing, prototyping and storytelling
- Discussion and putting the innovation process in the context of a specific situation in the company or local authority
2- User research basics – 1 day:
Defining a user observation protocol with the working group:
- Defining a suitable place for data collection coming directly from users
- Observing user behavior without intervening, in order to collect qualitative raw data with a variety of aids such as written notes, photos, videos, etc.
- Meeting the users observed and interview them to get their point of view
- Compiling indirect data such as metadata or statistics, to be used later collectively.
Supporting the project group in the design of a user experience:
- Analyzing critically and collectively the results of the information search and in situ user interviews
- Studying the literature on the subject (scientific or sociological), to hypothesize about a user issue
- Identifying pre-existing solutions, in order to analyze their positive and negative results on the user.
3- Using graphic facilitation – 2 days:
Supporting the project group in the design of a visual representation:
- Building a library of visual vocabulary
- Visualizing the points of contact between participants in the meeting or project
- Showcasing the emotions felt by the project team
Representation of ideas using graphic mediation to get the best possible overview and to clarify the main issue:
- Mapping out the chain of events for the project team
- Rendering complex reasoning intelligible by organizing information using simple graphic forms that can be understood by all
- Using visuals to encourage discussions within the team and to agree on a common vision
4- Running a creativity workshop – 2 days:
Exploration of the design problem
- Analysis of the design problem
- Preparing the team for the creative process
- Using creative techniques and tools to produce ideas
- Analysis and organization of ideas
Production and visualization of concepts
- Creation of concepts
- Evaluation and optimization of concepts
Visualization of concepts
- Representation of concepts in user scenarios
- Making a case for the concepts
- Group analysis of concepts
- Future application in the company
5- Prototyping your ideas - 2 days:
- Designing a quick solution: using scenarios, interface mock-ups, media or illustrations for the narrative (paper, cardboard, photos, photo novel, stop motion, etc.)
- Optimizing the workflow between the project teams
- Testing and validating hypotheses resulting from the use scenario
- Reducing development costs thanks to quick and dirty prototyping
- Persuading decision-makers of the choices to be made
6- Use innovation - 4 days:
Raising awareness of design and experimenting via action learning based on the double diamond model (research, synthesis, ideation and prototyping):
- Presentation of Design Thinking, the double diamond and tools
- Collective choice of the issue to be examined and the subject of field observations
- Observation of users in the field
- Conceptualization phase, development of ideas and concepts related to the given issue, prototyping and presentation of results to the group.
Open to all.
This program is aimed particularly at project managers, people responsible for R&D, innovation, marketing, production, after-sales service, consultancy and coaching activities, human resources and management, administrative or finance positions, regardless of the line of business (industries, services, local authorities, consultants, etc.)
All our Design Thinking training programs are run by professional designers.
For the “Facilitating the Design Thinking process” program, 6 professionals teach the various modules and a dedicated tutor accompanies you throughout the program.
Jean-Luc Barassard, director of the Business Strategy department, explains how design is supported in companies, using the specific case of French company LIPPI