* Design pour une innovation créative

Nantes Shanghai Pune São Paulo Montréal

Continuing education module "User research basics / Design Thinking”

  • // Continuing Education
  • // Program taught in French / Program taught in English / Taught in English
  • // Nantes (France) / En entreprise

How to better observe your users?

How can you understand the real needs of users, their uses and their environment?
How can you collect information from your users to tackle your projects differently and improve your products and services?

Design Thinking

Design Thinking is a method of user-centered creation. It uses the following techniques: Empathy/Observation – Definition – Creation – Prototyping – Test.
Because it is essential to understand their clients perfectly in order to better define their needs and expectations, empathie is the first step in this processus. This is what this training program dedicated to user observation is all about. Based on knowledge of ethnography and on observation techniques used in sociology, the training offers a practical application of in situ user observation.
The aim is to become proficient in gathering information in the field, then analyzing and reporting it.


At the end of the training program, you will be able to:

  • Define user needs
  • Collect information about user contexts
  • Build a user path, a persona and an Empathy Map

Learning by doing

The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality. This pedagogical method, led by a designer, gives learners the confi dence to take a different approach to the innovation process and to embrace the concept of Design Thinking.

Why observe your users? Yannick Primel, Ethnologist and Trainer, explains. (in French)

1 day (7 hrs)


Forthcoming sessions:
9 september 2020
25 november 2020


Laura SEVO and Stéphanie LANDAIS

Continuing Education Officers 

[t] +33 (0)2 51 13 50 70


Follow us on the Design Thinking group on Facebook or on LinkedIn


Defining a user observation protocol with the working group:

  • defining a suitable place for data collection coming directly from users
  • observing user behavior without intervening, in order to collect qualitative raw data with a variety of aids such as written notes, photos, videos, etc.
  • meeting the users observed and interview them to get their point of view
  • compiling indirect data such as metadata or statistics, to be used later collectively.

Supporting the project group in the design of a user experience:

  • analyzing critically and collectively the results of the information search and in situ user interviews
  • studying the literature on the subject (scientific or sociological), to hypothesize about a user issue
  • identifying pre-existing solutions, in order to analyze their positive and negative results on the user.

Admission requirements

Open to all. 

The training is particularly aimed at Project Managers, R&D, Innovation, Marketing, Production, After-sales Service, Admin, Finance Staff, etc.

Teaching staff

All our Design Thinking training programs are run by professional designers or design experts.
The module is run by Yannick Primel, ethnologue and consultant in organization.




Supporting the company in the development of its design skills

// 03/11/2019

Jean-Luc Barassard, director of the Business Strategy department, explains how design is supported in companies, using the specific case of French company LIPPI

Contact us

Fields with a (*) are compulsory