DESIGN FOR CREATIVE INNOVATION*

* Design pour une innovation créative

Nantes Shanghai Pune São Paulo Montréal
English

Continuing education module "User research basics / Design Thinking”

  • // Continuing Education
  • // Program taught in French / Program taught in English / Taught in English
  • // Nantes (France) / En entreprise

How to better observe your users?

How can you understand the real needs of users, their uses and their environment?
How can you collect information from your users to tackle your projects differently and improve your products and services?

Design Thinking

Design Thinking is a method of user-centered creation. It uses the following techniques: Empathy/Observation – Definition – Creation – Prototyping – Test.
Because it is essential to understand their clients perfectly in order to better define their needs and expectations, empathie is the first step in this processus. This is what this training program dedicated to user observation is all about. Based on knowledge of ethnography and on observation techniques used in sociology, the training offers a practical application of in situ user observation.
The aim is to become proficient in gathering information in the field, then analyzing and reporting it.

Objectives

At the end of the training program, you will be able to:

  • Define user needs
  • Collect information about user contexts
  • Build a user path, a persona and an Empathy Map

Learning by doing

The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality. This pedagogical method, led by a designer, gives learners the confi dence to take a different approach to the innovation process and to embrace the concept of Design Thinking.

Modalités

Duration:
1 day (7 hrs)

Location:
Nantes

Forthcoming sessions:
10 february 2021
7 april 2021

Why observe your users? Yannick Primel, Ethnologist and Trainer, explains. (in French)

Contacts

Laura SEVO and Stéphanie LANDAIS

Continuing Education Officers 

[t] +33 (0)2 51 13 50 70

[m] formation-continue@lecolededesign.com


Follow us on the Design Thinking group on Facebook or on LinkedIn

Curriculum

Defining a user observation protocol with the working group:

  • defining a suitable place for data collection coming directly from users
  • observing user behavior without intervening, in order to collect qualitative raw data with a variety of aids such as written notes, photos, videos, etc.
  • meeting the users observed and interview them to get their point of view
  • compiling indirect data such as metadata or statistics, to be used later collectively.

Supporting the project group in the design of a user experience:

  • analyzing critically and collectively the results of the information search and in situ user interviews
  • studying the literature on the subject (scientific or sociological), to hypothesize about a user issue
  • identifying pre-existing solutions, in order to analyze their positive and negative results on the user.

Admission requirements

Open to all. 

The training is particularly aimed at Project Managers, R&D, Innovation, Marketing, Production, After-sales Service, Admin, Finance Staff, etc.

Teaching staff

All our Design Thinking training programs are run by professional designers or design experts.
The module is run by Yannick Primel, ethnologue and consultant in organization.

Partners

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Educational and technical terms

Pédagogie par le projet et mise en pratique des connaissances transmises à l’apprenant.
Tous les supports de formation sont fournis en papier et/ou de manière dématérialisée.
La salle de formation est équipée d’un moyen de projection (TV, vidéo-projecteur), le mobilier et les espaces d’affichage sont modulables.
Des outils propres aux techniques d’observation et d’immersion terrain sont également exploités.


Le formateur est à l’écoute des apprenants lors de la formation.
Des temps d’échanges et de questions sont prévus dans le programme de la formation.
Si besoin, vous pouvez également contacter les chargés de la formation continue au sein de L’École de design Nantes Atlantique.

Assessment and realization terms

Productions à réaliser par l’apprenant.
Vérification de l’assiduité des apprenants : l’accent sera mis sur leur participation constante et active, notamment dans le cadre des études de cas pratiques, préparées et exposées par le formateur.

Funding and clearances

L’École de design Nantes Atlantique, déjà référencée au Datadock, est certifiée QUALIOPI pour ses actions de formation continue et sa VAE depuis décembre 2020.
Cette certification, rigoureuse et basée sur le Référentiel National Unique, atteste de la qualité du processus mis en œuvre par l’école permettant de se former.

Ce module de formation seul n’est pas éligible au CPF mais il est inclus dans le Parcours “Faciliter la démarche Design Thinking” qui, lui, l’est.
Le Compte Personnel de Formation vous permet d’utiliser vos droits pour financer tout ou partie de la formation.
Retrouver ici le lien vers la plateforme dédiée.

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