* Design pour une innovation créative

Nantes Shanghai Pune São Paulo Montréal Cotonou

Continuing education module “Prototyping your ideas / Design Thinking”

  • // Continuing Education
  • // Program taught in French / Program taught in English / Taught in English
  • // Nantes (France) / En entreprise

How can you communicate your service concepts more effectively? How can you use the techniques of a designer to prototype your ideas and sell them to others? How to build quick and easy prototypes to give substance to your ideas and test their reliability

Design Thinking

Design Thinking is a method of user-centered creation. It uses the following techniques: Empathy/Observation – Definition – Creation – Prototyping – Test. Experimental prototyping lets you test and validate design assumptions. It makes ideas more concrete and brings them to life using a simple physical formalization.The user-centered approach aims to reduce iterations in the process of solution design and to identify early on the conditions for success.

This course in prototyping will teach you how to illustrate your ideas simply, to bring them to life and therefore sell them more effectively. Prototyping makes ideas more concrete, makes them tangible and brings them to life through a simple physical formalization designed to test a functionality for example.
Thanks to different techniques of rapid prototyping (those of designers), you will be able to project your vision, illustrate it and conceptualize it to find a solution with your co-workers.


At the end of the training program, you will be able to:

  • Define the stages to prototype a concept
  • Produce a prototype using storytelling techniques
  • Propel yourself into the next phases, iterate and improve the product/service experience
  • Define the right representation format

Learning by doing

The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality. This pedagogical method, led by a designer, gives learners the confi dence to take a different approach to the innovation process and to embrace the concept of Design Thinking.


2 jours (14 hrs)


Forthcoming sessions:
2 & 3 february 2022 (full)
7 & 8 april 2022
14 & 15 june 2022


Laura SEVO and Stéphanie LANDAIS

Continuing Education Officers 

[t] +33 (0)2 51 13 50 70


Follow us on the Design Thinking group on Facebook or on LinkedIn


  • Designing a quick solution: using scenarios, interface mock-ups, media or illustrations for the narrative (paper, cardboard, photos, photo novel, stop motion, etc.)
  • Optimizing the workflow between the project teams
  • Testing and validating hypotheses resulting from the use scenario
  • Reducing development costs thanks to quick and dirty prototyping
  • Persuading decision-makers of the choices to be made

Admission requirements

Open to all. 

The training is particularly aimed at project managers, project leaders, engineers, marketers, innovation specialists, etc.

Teaching staff

All our Design Thinking training programs are run by professional designers or design experts.
For “prototyping your idea”, the trainer is François Ruaud, designer.



Educational and technical terms

Pédagogie par le projet et mise en pratique des connaissances transmises à l’apprenant.
Tous les supports de formation sont fournis en papier et / ou de manière dématérialisée.
La salle de formation est équipée d’un moyen de projection (TV, vidéoprojecteur), le mobilier et les espaces d’affichage sont modulables.
Des outils propres aux techniques de prototypage et de Design Thinking sont également exploités.

Le formateur est à l’écoute des apprenants lors de la formation.
Des temps d’échanges et de questions sont prévus dans le programme de la formation.
Si besoin, vous pouvez également contacter les chargés de la formation continue au sein de L’École de design Nantes Atlantique.

Assessment and realization terms

Productions à réaliser par l’apprenant.
Vérification de son assiduité : l’accent sera mis sur leur participation constante et active, notamment dans le cadre des études de cas pratiques, préparées et exposées par le formateur.

Funding and clearances

L’École de design Nantes Atlantique, déjà référencée au Datadock, est certifiée QUALIOPI pour ses actions de formation continue et sa VAE depuis décembre 2020.
Cette certification, rigoureuse et basée sur le Référentiel National Unique, atteste de la qualité du processus mis en œuvre par l’école permettant de se former.

Ce module de formation seul n’est pas éligible au CPF mais il est inclus dans le Parcours “Faciliter la démarche Design Thinking” qui, lui, l’est.
Le Compte Personnel de Formation vous permet d’utiliser vos droits pour financer tout ou partie de la formation.
Retrouver ici le lien vers la plateforme dédiée.


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