Continuing education module “Running a creativity workshop” / Design Thinking

// Continuing Education

How can you learn to organize creativity workshops? How can you create new ways of approaching your projects? How can you create group cohesion around an innovation process?

Design Thinking

Organizing a workshop on creativity is a collective process which requires preparation and techniques. This training program is intended to help you acquire this know-how in order to bring out new ideas in a team context. It draws on Design Thinking using methods and tools that enable better use of the ideas put forward by a team.
The creativity workshop uses different modes of visual representation and a transversal and anthropocentric approach in order to create user scenarios highlighting the areas of innovation. This workshop offers an original approach by combining creativity methods with methods of Design Thinking to create a creative group dynamic.

Objectives

At the end of the training program, you will be able to:

Manage creativity in project teams
Explore possibilities at the early stages of an innovation process
Create group cohesion based on an innovative project
Anticipate market developments

Learning by doing

The school has always championed project-led teaching, the aim being to apply the knowledge transmitted to the learner and to test it in the context of a real project. This immersive approach encourages the use of methods and techniques, and develops soft skills such as empathy, creativity, team work and the Maker mentality. This pedagogical method, led by a designer, gives learners the confidence to take a different approach to the innovation process and to embrace the concept of Design Thinking.

Modalités

Duration:
2 days (14 hrs)

Location:
Nantes or in-company

Forthcoming sessions:

10 and 11 january 2022
21 and 22 March 2022
23 and 24 May 2022

How to run a creativity workshop? Explainations by Anne Giraud, the Designer in charge of this training program (in French)

Comment animer un atelier de créativité ? from lecolededesign on Vimeo.

Contacts

Laura SEVO and Stéphanie LANDAIS
Continuing Education Officers
[t] +33 (0)2 51 13 50 70
[m] formation-continue@lecolededesign.com

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Curriculum

Exploration of the design problem

Analysis of the design problem
Preparing the team for the creative process

Brainstorming

Using creative techniques and tools to produce ideas
Analysis and organization of ideas

Production and visualization of concepts

Creation of concepts
Evaluation and optimization of concepts

Visualization of concepts

Representation of concepts in user scenarios
Making a case for the concepts

Workshop overview

Group analysis of concepts
Future application in the company

Admission requirements

Open to all.
The training is particularly aimed at project managers, project leaders, engineers, marketers, innovation specialists, etc.

Teaching staff

All our Design Thinking training programs are run by professional designers.
For "Running creativity workshops", the designer in question is Aline Crépeau, creativity facilitator at Les Chantiers Insolites, or Anne Giraud, designer and consultant in creativity management at La Petite Idée.

Partners

Educational and technical terms

Pédagogie par le projet et mise en pratique des connaissances transmises à l’apprenant.
Tous les supports de formation sont fournis en papier et / ou de manière dématérialisée.
La salle de formation est équipée d’un moyen de projection (TV, vidéoprojecteur), le mobilier et les espaces d’affichage sont modulables.
Des outils propres aux techniques de créativité et de travail collaboratif sont également exploités.

Le formateur est à l’écoute des apprenants lors de la formation.
Des temps d’échanges et de questions sont prévus dans le programme de la formation.
Si besoin, vous pouvez également contacter les chargés de la formation continue au sein de L’École de design Nantes Atlantique.

Assessment and realization terms

Quiz et productions à réaliser par l’apprenant.
Vérification de son assiduité : l’accent sera mis sur sa participation constante et active, notamment dans
le cadre des études de cas pratiques, préparées et exposées par le formateur.

Funding and clearances

L’École de design Nantes Atlantique, déjà référencée au Datadock, est certifiée QUALIOPI pour ses actions de formation continue et sa VAE depuis décembre 2020.
Cette certification, rigoureuse et basée sur le Référentiel National Unique, atteste de la qualité du processus mis en œuvre par l’école permettant de se former.

Ce module de formation seul n’est pas éligible au CPF mais il est inclus dans le Parcours “Faciliter la démarche Design Thinking” qui, lui, l’est.
Le Compte Personnel de Formation vous permet d’utiliser vos droits pour financer tout ou partie de la formation.
Retrouver ici le lien vers la plateforme dédiée.

Apply to this program