After completing a Bachelor’s degree in Graphic Design, Baptiste decided to pursue the Master’s degree in Transcultural Design in Shanghai in China. He carried out his final internship as a junior graphic artist in Centdegrés agency in Saõ Paolo Brazil and would like to join the same agency in Paris or Hong Kong as a junior graphic designer. For Baptiste, “simplicity is often the solution”:simple graphic elements to develop a strong visual identity which is timeless and can be understood by anyone. His influences are the graphic designers Paul Rand and Genis Carreras.
Wake is a card-based board game designed to stimulate the memories and bodies of elderly people suffering from Alzheimers. A game that lasts for up to one hour, Wake takes into account the technical limitations – simplified illustrations, limited dexterity, poor eyesight – and involves the patient’s family in the stimulation process. The facilitator can easily adapt the game to patients depending on their country of origin, create their own rules, adapt the cards or even create new cards.
“Each culture regards the relationship to the elderly with its own history and means but when you throw Alzheimers into the mix, the relationship with the patient becomes even more complex. The family unit in China is very strong and omnipresent, but increased life expectancy, the associated cost, urbanisation and its consequences are challenging these foundations. In both France and China, with patience and meticulousness, Baptiste managed to visit the homes of elderly people suffering from this illness […]. The result is a project which provides not only valid proposals for training the memory but also a valuable shared moment of conversation between the patient and their family. A highly acute and relevant project which has far exceeded the school environment where it all began, Wake well and truly deserves a place on the market.”
Mathieu Bernard, Course leader - Transcultural Design China Studio