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Graphic Design

Juliette Bretéché / Graphic Designer / Festival l’Ére de rien / Creation and declination of a corporate identity

What is graphic design?

Graphic design is a design activity which seeks to produce visual communication combining image and text, on a printed medium or screen. The role of the graphic and multimedia designer is to design, implement and coordinate a methodology of visual communication, for diverse uses.

Areas of application

Graphic designers are involved in producing various communications media including:

  • Printed media (graphic identity of a company or product, posters, books, magazines, brochures, etc.)
  • Digital and interactive products (TV and film credits, websites, interactive CDRoms, etc.)
  • Signs
  • Packaging

Graphic designers can work:

  • in agencies,
  • in publishing houses,
  • freelance,
  • in private companies and local authorities with an in-house graphic design studio.

Programs leading to these professions: